Lilliana Aivars
A Latinx ENFJ who thinks best when her bpm is at 165.
As I prepare to cross the finish line of my Santa Clara University degree, I can't help but feel a rush of excitement about what's next. With a diverse background in everything from Marketing to Merchandising, and from Ethnic Studies to Communications, I've explored a kaleidoscope of interests and disciplines that have shaped me into the creative and curious person I am today.
Got a marketing opportunity that's equal parts data geek and storyteller? I'm your gal! I love getting elbow-deep in data, uncovering juicy insights, and turning them into eye-catching campaigns that grab attention and drive sales. So if you want a marketing maverick who can spin numbers into gold, let's chat!
→ About Lillie
Come along for the ride! Below you'll find a treasure trove of my related experiences - from navigating the rocky shoals of group projects to crushing it in internship deliverables. It's all here, waiting for you to explore. Let's connect and see where this wild ride takes us!
Social MEdia Director
Retail Management Institute
May 2022 - June 2023
Collaborated with a team of 5 to increase awareness and student applications to the institution
Implemented social media marketing tactics resulting in an 11% engagement rate
Monitored KPIs and reach 14.5% more Instagram accounts within a 90-day cycle
Brainstormed and pitched rebrand of the visual aesthetic of posts, revitalizing image to attract a wider audience
Spearheaded collaborations with other SCU clubs by promoting several joint professional development events
Advertised weekly events in a newsletter using Mailchimp, achieved a 98% open rate and 72% interaction rate
Social Media Marketing INtern
Alyssa Rome Design
January 2023 - February 2023
Created, drafted, and scheduled aesthetic and engaging Instagram content using Planoly
Reached 67% interaction rate through using automated multichannel marketing on Mailchimp
Led the brand’s social media presence by collaborating with and reposting other realtors' and small business owners’ posts
Conducted channel research on similar companies in the industry to get a better understanding of the market trends
Gained Inbound Marketing knowledge and branding strategy through apprenticing founder
Content Researcher and writer
Sarah Scoops
February 2022 - June 2022
July 2022 - December 2022
Published 2-3 weekly articles under a fast-paced schedule
Researched and implemented optimal Search Engine Optimization keywords in articles
Expanded knowledge of WordPress, Canva, SEO, and virtual journalism
Sales and Marketing Intern
Flock
Utilized TikTok content creation and campus outreach program to advertise the beta app to students
Developed a following of 30 new recruit users to sign up and provide feedback on app usability
Collaborated weekly with an internal team of 10-15 to expand knowledge on business development, consumer behavior, and influencer marketing tactics
October 2021 - May 2022
Writer
HerCampus SCU
Implemented creative writing skills with monthly articles about pop culture, lifestyle, social media trends
Identified present trends, styles, and topics through trend-following tactics and expanded on content production experience
November 2019 - March 2021
Writer
SCU Collective
Attended weekly meetings, participated in generating creative ideas and topics for digital magazine
June 2018 - September 2018
Social Media Manager intern
OneProsper International
Recorded and summarized Instagram posts, created a project calendar dashboard, and led weekly calls with fellow interns
Researched optimization tactics to get the account and posts noticed through hashtags, designs, and connecting with other non-profit organizations
Taught new interns SMM tactics through creative leadership and staff training
