In my MKTG 169: Advanced Retail Studies class, we had the opportunity to work with Guitar Center and Swytchback for our final project. Our team of 7 conducted 78 question survey to over 600 respondents. I worked on prepping our received data using Excel to help build marketing mix models. Then, we built data visualizations using Piktochart and identified 3 strategic marketing opportunities through detailed analysis. I spent a lot of time on this project and it is where my love for data and creativity came to fruition!